🍫He made $11 million selling s*x chocolate

This 21-year-old made $11 million selling chocolate you eat before sex.

“The power of the brand is where your customer lives, breathes and dies for your sh!t.”

- Oliver Brocato: Age 21, CEO of “Tabs”

Click here to check out Tab Chocolate’s website

Dude this is the craziest product I’ve ever seen in my life.

Sex chocolate! Who would have thought?

Well, Oliver did.

And he knew that this product would work because of one thing….

This product is controversial AF.

1. He made viewers feel an emotion.

Do you guys ever scroll Instagram or TikTok endlessly at night?

Come on, don’t lie to me, I know you do.

Look, I’m not judging you…..

Well maybe a little.

But the reason why everyone is scrolling on social media all day is because we are addicted.

Our brains are wired to stay up to keep getting that sweet dopamine.

And then we complain about being too tired in the morning.

Because everyone is constantly scrolling, it’s really hard to get their attention.

So if you are selling a product online, you have to get people’s attention.

And that’s exactly what my boy Oliver did with his product, Tabs.

Oliver was in college with his friend just chilling in his dorm room.

His friend was in the bathroom when he saw a video of this girl eating chocolate and reviewing it.

But not just any chocolate, this was chocolate for “after-hours activities”.

Now when you first hear about a product like this, it strikes an emotion.

You might think it’s weird, you might think it’s cool, or you might think it’s gross.

But one thing is for sure, it catches your attention.

And that is what “emotional razzle” is.

You want your product to strike an emotion in your audience, whether good or bad.

And the video they watched had over 8 million views in just 24 hours!

That was a huge sign that the product had potential.

Oliver and his friend saw this product and were immediately fascinated.

They thought that the idea was genius, so they started researching their competitors.

They tried going to their website.

But they didn’t have one.

So they tried to see if they had any social media pages.

Still no…

Then they went to Amazon to see if they could find the product.

And there were no results.

It was like no one knew this product existed.

And Oliver knew that if this product went viral once, it could go viral again.

So this is how Oliver developed his product and his packaging:

1. To create the chocolate, he went on Google and searched “chocolate manufacturer in the United States.” He found a bunch of phone numbers and started calling each of them to design the chocolate.

2. For his packaging, he used a website called Canva.com to create a rough draft, and then he sent the design to a professional packaging designer to create 3D prototypes. Then he took those prototypes to a manufacturer to create at a large scale.

3. The chocolate has supplements that stimulate the customer, and he had to find another manufacturer to send those ingredients over to the original chocolate manufacturer to combine all the ingredients.

As a result of all his hard work, the product ended up having a nice-looking high-quality design.

The three keys to Oliver’s business being successful were:

1. He chose a product that would shock and interest people on social media.

2. His product had almost no competition, and the only competition he had was terrible marketing, so he had an advantage.

3. Building his product took a lot of time and a lot of money (almost $30,000) so that ensures that there won’t be many competitors who could try to take a piece of his business.

2. He had marketing Rizz.

TikTok is legit the weirdest app ever.

Nobody understands it, but for some reason everyone is on it.

And there are kids making multi million dollar companies for no reason.

Like, this guy makes millions on TikTok just because he is extra thick.

With TikTok, anyone can go viral.

And Oliver created a formula to make sure his chocolate was seen by millions.

Oliver didn’t have a large social media following, but he did run a business on TikTok before.

So he understood the concept of creating “UGC”.

UGC stands for User Generated Content.

This is when you pay someone else to create organic content using your product.

This method is so much better then paying for a regular online advertisement because of one reason….

It looks authentic.

It doesn’t look a scammy advertisement or commercial, because the viewers trust the influencer they are watching.

So Oliver started reaching out to large influencers on TikTok and Instagram to promote his product.

Once they accepted, he would send them the product to make videos with.

After the influencers posted the videos, Oliver would then do something genius.

He would read the comments in each video, and whenever someone asked a question about the product, he would create a video answering the question, and he would link his own video in the comments.

This method was genius for his brand because:

1. It showed his customers that he really cared about their concerns because he would answer them directly.

2. He would never run out of content to post on his company page, because people would constantly ask questions about his business.

3. Since he linked his own video from the large influencer’s video, it would send people to his company TikTok page and absolutely blow it up, allowing him to post organically and grow his business.

With this method, he was able to sell out all of his product in just one week!

My boy could buy a brand new range rover in just one week!

🎮You just leveled up your mindset today!

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- Zach