✍🏽He makes $2.3 million writing like a 4th grader

This 21-year-old made $2.3 million with a skill called “Copywriting.”

“It doesn’t matter how much you read. Nothing will prepare you for the work more than doing the work.”

- Cardinal Mason: Age 21, CEO of “Copy MBA”

Click here to check out Cardinal’s YouTube Channel

My boy Cardinal is a millionaire, and he can’t even rent a car yet!

This shows that with business today, anything is possible.

I love his story specifically because it proves one thing.

You don’t need money to start a business.

Cardinal spent $0 on getting his first copywriting clients.

All he had was a little bit of skill.

And A LOT of hustle.

1. He made money with 0 risk.

I’m sure you guys know Shark Tank.

That’s the show where people beg millionaires to give them money to grow their businesses.

I have a love-hate relationship with that show tbh.

On one hand, it’s pretty inspiring to see so many different success stories.

But I have one HUGE problem with the show.

My problem is that the show makes you think you need millions to start a business.

That is total BS.

You don’t need money, connections, or even a website to make the moolah.

The one thing you need to start a business is a high-income skill.

That is a skill that people are willing to pay you thousands to do.

And who knew you could get paid to write words?

Well, my boy Cardinal knew.

Cardinal was just a broke college student at 21 working in a restaurant.

While serving salads, Cardinal didn’t know what he wanted to do.

And he also had one problem.

He was lazy AF.

He never wanted to start a business and didn’t have any motivation.

But that all changed when he scrolled through Twitter and saw someone explain what copywriting was.

Cardinal fell in love with the idea, especially because of one fact.

Copywriting is COMPLETELY free to start.

You don’t need to spend a dime on advertising, buying products, or investing in real estate.

All you need to do is find someone who needs your services and get them to pay you.

This business model is called “freelancing.”

So my boy Cardinal researched like a madman.

He would go on YouTube, listen to podcasts, and read books to learn the skill of copywriting.

After 3 months, he became a God at copywriting and began hunting for clients.

He thought that it would take him a year to get his first client.

But Cardinal had W rizz, so he was able to close 2 clients in his first month!

This brought him $4,500 a month in revenue!

So this is how Cardinal got his first couple of clients in 3 weeks:

1. He would “cold email” potential clients. Cold emailing is when you send an email to someone who you think needs your services, and convince them to hire you. If you want a template to help you write better cold emails, click here.

2. He also “cold-DMed” people on Twitter. This is similar to cold emails, except you direct message people on Twitter who might be interested in your services. If you want a great cold DM script, click here.

3. He also used a website called Fiverr.com. Fiverr is a website that connects freelance work with potential clients.

The three keys to Cardinal’s business being successful were:

1. His business is service-based, so he didn’t need to spend any money to get it started.

2. His income was consistent because he would charge his clients every month for his services, which made it stable.

3. Copywriting is a skill that every business needs, so it will never become outdated. Every business needs marketing to get more customers, so if you can write to create their marketing material, you will get paid for it.

2. He stacked his businesses like Legos.

I may be a 25-year-old man, but one thing will never change.

I f***ing love Legos.

They are such a simple concept that has existed for years.

But for the love of God please don’t step on one.

Not only are Legos awesome, but they are a good way to look at building a business.

Because they perfectly outline the method I like to call “wealth stacking.”

Wealth stacking is the natural progression most entrepreneurs go through that exponentially increases their income.

There are 3 levels of business that every entrepreneur must go through to build an empire:

1. Doing the business or service yourself. This method pays you the least.

2. Hiring someone to do the work for you. This method pays you more.

3. Teaching other people how to do the business or service. This method pays you the most.

Cardinal understood that he wanted to expand his business, but he couldn’t just get more clients forever.

So he needed a way to get other people to work for him.

That is when he created his copywriting agency.

This is where he hired copywriters to do the work under him.

Then he could sit back and collect those juicy checks from his clients.

This method helped his company reach over $48,000 a month!

That is a boatload of money, but there is one business that helped him reach millionaire status.

He sold an online course teaching people how to do copywriting.

Now THIS is where he really got to the bag.

This method was genius for his brand because:

1. When selling an online course, you only have to create it once, and you can sell it an infinite amount of times after, so there is no limit to the income you can make.

2. He had amazing results as a copywriter, so he was able to use those results as proof that his online course works.

Cardinal marketed his online course business by posting on YouTube, Instagram, and TikTok by giving people copywriting tips.

By creating his content, he was able to make over $1,000,000 in just 96 days!

🎮You just leveled up your mindset today!

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Thank you for reading as always!

- Zach